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How Do Retargeting Ads Work, Anyway?

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold.

It’s no longer a question of whether you should use retargeting; it’s how you should use it.

Whether you’re new to the marketing industry or a seasoned pro looking to polish your retargeting skillset, this post will cover the recent ins and outs of creating retargeting campaigns.

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