Magazine giant Hearst is rolling out its native digital ad product to all 84 of its markets, buoyed by the success it has had in the U.S. Hearst’s “shared spaces” product lets advertisers inhabit the same area as editorial content. It launched in the U.K. in January and will be implemented in all Hearst properties by the end of the first half of this year. After that, it will expand to Asia.
“The way we get the smaller markets to transform quickly based off a very successful U.S. model is an interesting business challenge,” said Andy Hart, who joined the company last September as chief revenue officer and senior vp of Hearst Media International, is spearheading the global roll-out.
