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Google custom audiences, the combo of custom affinity and custom intent audiences, now live

September 15, 2020

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.

How custom audiences work. You no longer create custom affinity or intent audiences. Now, when you set up a new custom audience from the Custom Audiences tab on the top menu of Audience Manager, you’ll have the option of building it based on either:

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