They’ve been called user, buyer, marketing, and customer personas.
Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing.
Now, executives and senior managers in the search industry and digital marketing world can’t really be blamed for missing this emerging trend.
Unlike Rip Van Winkle, who fell asleep for 20 years, we’ve been losing sleep for the past year dreaming up new ways to adapt to sudden shifts in consumer behavior.
