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Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits

September 9, 2021

In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget.

Sometimes this wastage is obvious when you take a look at the Google Ads account.

But often, it doesn’t reveal itself until you audit the paid search program more broadly.

In the course of my career, I’ve had the privilege of getting an insiders’ look at hundreds of paid search programs.

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