Amazon’s ad revenue growth was stronger in Q3 than in the prior quarter, when it reported a 41% yearly gain, as marketers began to spend more heavily on digital advertising after canceling or delaying campaigns at the pandemic’s onset. The faster growth indicates that many marketers recognized a need to ramp up ad spending on Amazon to reach homebound shoppers when they were most ready to buy products. Amazon advertising includes sponsored products in search and display ads to reach audiences based on their likely purchase intentions, while the e-commerce retailer’s trove of first-party data about millions of customers helps with ad targeting.
