Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more frequent in connected TV (CTV) and are often tied to larger cybercrime operations.
Leaders from Amazon, MediaMath, Verizon Media, and Human discussed the need to tackle ad fraud in CTV during the IAB Tech Lab’s CTV & Video Advertising: Growing with Standards event on Wednesday.
