If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition.
What’s more, the significant changes in 2019 and 2020 within the Shopping Ads sphere, have made it essential for even the savviest PPC professional to brush up on their PLA (Google used to call Shopping Ads Product Listing Ads) knowledge.
This chapter is to give you working knowledge. We’re going to do that by focusing on three components to Shopping Ads, and then spending time looking specifically at a newer campaign type: Google Smart Shopping Campaigns (SSC):
