Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends.
The correct data, analysis and insights drive optimizations that positively impact PPC performance.
This is why creating a holistic monitoring plan that considers all relevant data points is key to tracking PPC metrics and results.
This article shares ways to comprehensively monitor your paid search performance by setting up automated reports, custom dashboards and performance alerts.
