Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever.
As your business strategies and goals have evolved over the past 18 months, revisiting your paid media plan is an opportunity to ensure your strategy aligns with PPC best practices.
As you review, you’ll find new strategies and features to incorporate into your paid search program, too.
