Marketers create demand-generation content to convince more consumers to buy from your business and compel them to purchase more quickly.
Yet, according to CMI’s demand generation research, you may need to explore new paths to achieving those goals.
Problem with most demand-gen content
Research from Sirius Decisions found 70% of the B2B buying process is done before the buyer meets with sales. You might think of that journey as a compelling cause to create more thought leadership, research, and product-education content. But that might be more of a hindrance to buyers than a help.
