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Video SEO: 10 Steps to Optimizing Videos for Search and Discovery

October 13, 2021

Video SEO has changed dramatically over the years.

If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote in 2015 – you may be getting used to disappointing video performance.

Today, YouTube’s algorithm tries to match each viewer to the videos he or she is most likely to watch and enjoy.

With more than 500 hours of video content uploaded every minute, this is quite a challenge.

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