image credit: Unsplash

Video impressions rose 40% on CTV platforms in Q2, study says

August 21, 2020

Extreme Reach’s study has a few interesting takeaways for marketers as the pandemic’s impact continues to be felt on how and where they purchase video ads, as well as on consumer consumption habits. This is especially true as online video viewership is on the rise as people spend more watching more content through online channels while stuck at home.

The finding that fewer video ads were bought through premium publishers in Q2 suggests that as some advertisers have had to deal with scaled back marketing budgets in response to the pandemic-related economic slowdown, inventory that was previously available only through premium publishers became available on exchanges.

Read More on Marketing Dive