So what comes first, the chicken or the egg?
Links continue to be an important organic search ranking factor. However, Google frowns on “link building” and states that the best way to build links is to create great content.
If you build it, they will come. But how will they find you if you don’t rank, to begin with?
Ideally, when your site starts gaining authority and ranking well, your pages will start showing up in the SERPs, and you’ll gain links naturally.