Unilever’s investment in purpose-based marketing is a noteworthy commitment from one of the world’s largest advertisers to an approach that’s drawn significant interest from the industry. While research such as Kantar Consulting’s Purpose 2020 report states that brands with purpose grow two times faster than others and resonates particularly well with millennials and Gen Z, Unilever’s commitment strengthens the case for purpose even more with the revelation that its own data shows how purpose drives growth.
