How do you know what the metrics in Google Ads mean and which ones matter the most? The latest version of Google Ads’ interface has a particularly large number of metrics, so it’s easy to get overwhelmed when you first log on.
Each page has a table full of data, including a graph of metrics and various reports. It’s a little like looking at an airplane cockpit for the first time, with all its lights, switches and gauges. However, experienced advertisers know that all the information in Google Ads allows you to dig into your campaign performance and find ways to improve it.
