Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Over a millennium ago, storytelling was the primary means of making ideas memorable, impactful and actionable.
Because of its primal roots, storytelling is a powerful, timeless means to convey important information, and its use in marketing and advertising is on the rise. But stories alone won’t motivate your audience to take action. Consider these psychological principles of storytelling and the brands that are showcasing their power in action.
