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How to find value for your martech stack

September 16, 2020

Via: Marketing Land

Category:

Marketing Channels

As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing.

The choice of keeping personnel on the payroll or purchasing new technology and tools is a tough decision for many in marketing management.

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