I was recently in a Quick Win Intensive, working with the MECLABS Institute team to optimize the conversion rate of a professional services firm’s website. According to the analytics, the About Us page was getting a significant number of visits.
However, when we took a look at the page, it clearly wasn’t built with conversion – or even customers – in mind. The webpage seemed to focus more on pleasing the company’s employees.
There was a bio for the founder, but other than that, there were just pictures of employees and the departments they were in. No titles. No bios.
