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Burger King ties NBA 2K21 trick shot challenge to real-world rewards

Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of time playing on consoles while cooped up at home during the pandemic. The stunt’s combination of interactivity and menu incentives might appeal to an otherwise choosey, ad-averse consumer group.

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