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Build an Informed Sales and Marketing Strategy Using the 5 Cs

So your topline sales aren’t what you expected to see. It could be a slump (yikes) or maybe even an unexplained uptick — a great problem to have, but you’d still like your analytics team to find exactly what is happening so you can formulate a informed strategy to keep the momentum going for as long as possible. Any given business model has a nearly endless number of variables that contribute to the topline sales numbers, and their own method of measurement.

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