A good friend asked me an interesting question the other day: How can a company in the email space build equity in today’s market?
It was interesting to me because I talk about this a lot, in forums like this and with companies I’m mentoring, whether they’re start-ups or established firms looking for their next areas of growth.
It’s also a relevant question for where we are today.
The COVID-19 pandemic has changed everything we know about marketing, whether you’re in B2B or B2C. Your own degree of change will depend on your industry, your products or services, but it’s a global phenomenon that we are all experiencing.
