Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about “other” direct mail enhancements.
So why use these things in your direct mail? The special effects of enhancements change the appearance, dimensions, and texture of your mail piece. They are beautiful and eye-catching, so that they draw attention to your message and increase your response rates.
So what are some options to consider in beyond paper, finishing, and coatings?
