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4 Steps for Inspiring Marketers to Take Climate Change Seriously

As most in the U.K.’s creative industry are aware, Extinction Rebellion (XR) made an explicit call to the industry to use its power for good.

In case you missed their letter in May, it read: “Advertising has helped promote high-carbon lifestyles and hyper-consumption. However, if we’re to survive, this must change rapidly.” The call to action was simple: “Declare a climate and ecological emergency and act accordingly. Persuade your clients and their audiences to do the same.”

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