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3 Ways We Can Shake Up Traditional Approaches to Marketing

August 2, 2019

Via: Adweek

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. Sometimes it lets us see more clearly.

With the blackout hampering my ability to connect and consume at my usual pace, I started to wonder what I really needed after all. Could I survive without Netflix and Alexa? Never. Without Facebook and YouTube? Maybe. Without linear TV?

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