Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can you do to ensure that you’re meeting their needs while on your site?
Once you segment the types of visitors on your site – informational, search intentional, navigational and transactional – you’ll know what they want to get out of your site and improve their search experience. You’ll also get better insights into what you can accomplish with those individual visitors.
