As TikTok expand its foray into eCommerce, the app is now testing a Shop tab alongside the ‘For You’ and ‘Following’ feeds.
Users will be able to access shoppable items via the tab and checkout directly.
The launch marks the next step in TikTok’s mCommerce evolution as it follows suit with ByteDance’s Chinese version of the app – Douyin.
Not only does a stronger shopping integration bolster the app’s earning potential for creators, it also faciliates better brand and retailer integration.
