TikTok continues to make overtures for bigger ad budgets as marketers head into the thick of their holiday planning. The ByteDance-owned app is promoting a variety of features as part of its TikTok World summit today (Oct. 13), including ones tailored to specific categories that experienced a rebound earlier this year, like entertainment.
Studios are pinning their hopes on box office momentum reigniting in the fourth quarter with the release of a rush of Oscars contenders as well as blockbusters like the anticipated “Avatar” and “Black Panther” sequels. As with a lot of TikTok’s recent product developments, Showtimes on TikTok factors in a commerce component to entice marketers that want to see a stronger connection between their messaging and sales.
