TikTok is entering a relatively crowded social commerce space — with apps like Instagram, Facebook, Snapchat and, more recently, Twitter vying for a piece of the multibillion-dollar market.
Instagram went as far as declaring it is “no longer a photo-sharing app,” focusing instead on shopping, creators, video and messaging. Twitter, on the other hand, announced in July that it is piloting the Shop Module, a tool that lets businesses showcase their products on top of their profiles. And in recent months, Snapchat and Pinterest have both been betting on AR try-on tools to get consumers to discover products, especially during a time when many product testers were taken off the shelf.
