Prepare to have your mind blown: not all organizations need a social media presence. While all the hype surrounding social media makes it seem like your business will dematerialize if you don’t immediately sign up for Facebook, Twitter, and LinkedIn, the truth is many enterprises would be wise to forgo creating a presence across the socials.
This is especially true for smaller businesses that might not have the time or manpower to handle the upkeep and maintenance that social media platforms require. If you are on the fence about whether or not social media is right for you, consider these reasons why your resources might be better spent elsewhere.
