Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three years alone.
Over 80% of searches worldwide occur on Google based on the latest search engine market share data. You might think that you’ve just completed the most common search journey to lunch.
