You’ve built your fantastic website and filled it with amazing content. What’s left to make it a search engine sensation?
Inbound links!
No matter how much you optimize your HTML or how well you write your content, your webpages will not see the first page of search engine results unless you get those inbound links.
Wait, do I mean “backlinks?” No, because this isn’t the 1990s. I mean inbound links (or just “links”).