Simply put: if you’re optimizing your site for Google’s current algorithm, you’re already falling behind.
Over the past few years, Google has made several algorithm updates that show us directionally where they want organic search to be in the future and which types of content and websites they believe to be the ideal destination for users. Many of these updates can be attributed to E-A-T principles and sites that have been doing this well are getting rewarded more and more with each passing update.
