Between GDPR regulations, Facebook’s US congressional and European parliament hearings, evolving social media platform features and formats, the development of AI powered experiences, ‘fake news’ and fake influence, there is a great deal keeping us social media strategists busy at the moment.
There is much to consider as budgets are scrutinised and marketers need to show business value through ROI or improved efficiency.
Against this backdrop, I’ve been speaking to social media experts from the US and UK who have kindly contributed to our updated Social Media Platforms Overview Best Practice Guide.
We couldn’t have chosen a busier or more disruptive time to update the guide, which highlights the major social media platform features, as well as providing statistics and options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.
