There’s a tension that exists between luxury brands and the startups that specialize in the resale of secondhand items. While these companies are profiting off of consumers by reselling items, a practice luxury brands oftentimes frown upon, they’re providing valuable insights about the luxury market.
“We work with retailers. But the first year we started, they would say, ‘We hate you, go away.’ Now they say, ‘We have to work with you, we just don’t know how yet,”said Julie Wainwright, CEO of luxury online consignment shop The RealReal, during Recode’s Code/Commerce event during Shoptalk.
