As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends articles on the subject. While recovering from holiday festivities, we took time to review many of these articles to serve up the top influencer marketing trends noted across the board, with of course, our opinions tossed in too.
In 2017, influencer marketing proved to deliver tangible bottom line results when planned strategically and executed well. Over 70 percent of brands used influencers in their 2017 marketing plans and 95 percent found it to be effective.
