TAZO doesn’t just want its products to be organic; the tea brand is also investing in TikTok to help bring an organic feel to its messaging and media plan.
Over the summer, TAZO chose TikTok as the launchpad for its new “regenerative” tea line because TikTok has become home base for young influencers and activists.
“We’re looking to reach new audiences by working with ‘eco-creators’ to amplify our messaging,” said Jami Lewchik, head of TAZO and portfolio sustainability for Ekaterra’s US business.
