image credit: Unsplash

YouTube advertisers get access to streaming TV under new YouTube Select offering

Advertisers are facing deep uncertainty as the coronavirus pandemic cancels sports and other destination live events, forcing them to adjust their budgets and broader media mix on the fly. With YouTube Select, Google’s video platform is putting a more unified ad product front and center as it prepares to make a big pitch to score brand dollars at the now-remote NewFronts, which were initially scheduled to begin in late April but are pushed back to June.

Read More on Marketing Dive