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TikTok to launch new eCommerce ad formats

TikTok is getting ready to launch new eCommerce-focused ad formats to bolster its revenues.

According to leaked information obtained by Business Insider, the popular app is gearing up to diversify its range of in-stream shopping tools.

‘Collection Ads’ will allow brands to merge their product catalog listings and branded videos. In this way, users can shop for relevant products much more easily.

The social app is also looking to add Dynamic Product Ads to retarget users.

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