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TikTok Says Creators Drive Social Ad Campaign Success

January 12, 2022

Via: MediaPost

Since 2019, the global market value of influencer marketing has more than doubled at an estimated $13.8 billion U.S. dollars, according to Statista. While creators strive to grow their own personal brands across a variety of social platforms, they have also proven to be helpful resources for outside brands attempting to garner attention.

Every social media platform is full of influencers boosting products — but as the most promising up-and-coming entertainment app, TikTok has a stellar track record of influencer marketing success stories. For example, creator Hannah Schlenker posted a video wearing Aerie’s crossover leggings, which resulted in an increase in “leggings” searches on the brand’s website by 700,000 and a surge of 200,000% in Google searches, Business Insider reported.

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