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TikTok Marketing Influencer Interest Grows in Concert With Ads

TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation, which explains why interest in TikTok marketing influencers grew by nearly 3,000% during the past year. The social video platform also recently created TikTok Ads. But the same caution remains for marketers who want to be seen on the platform: Avoid association with worldwide, viral stupidity, like the “skullbreaker challenge.”

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