TikTok plans to launch a series of new promotional and advertising tools as part of the National Small Business Week.
The app maker aims to help smaller companies make better use of its platform to promote short video clips.
Last year, the company launched TikTok for Business which offers advice to SMBs and provided ad credit worth a total $100 million to companies.
Since then, small businesses like Artesana Soaps and Siders Woodcrafting have thrived on TikTok.