Marketers still mourning the disappearance of the “like” count from Instagram will welcome the new tools the platform recently rolled out for users of its native offering. They allow marketers to track which posts result in the most growth for their accounts, organize their direct messages inbox and establish age gating controls that will come in handy for brands advertising alcohol, tobacco and other regulated products.
The first new tool is a welcomed one. Instagram’s growth insights feature allows marketers to track follower growth over time by navigating to the Audience tab and clicking on specific posts.
