I think it’s important especially for B2B companies if they are to really reap the benefits of social that they realize that it’s much more than just Facebook and Twitter and Instagram, etc., that it’s actually a technology enabling people to communicate. So it’s peer to peer communication. We all know this, but what does it mean in terms of how you can use it for business?
Often it ends up being something you have in the communications department, marketing department, maybe HR. I think with enterprise social networks and internal platforms and all of this, it’s just becoming increasingly clear, at least to us, that so many other ways to use it for instance for supply chain optimization, but not as social media, not on Facebook but just by referring to it as social technologies.
