While most marketers are aware of the value of social networks in B2C campaigns, they often overlook social media as a key component of B2B advertising efforts. Dispelling the myth that Facebook (and others) cannot be a utility for B2B advertisers starts with understanding the role social plays. Facebook, Instagram Twitter, YouTube and LinkedIn all have their place and purpose in B2B brand building; after all, business decision-makers have social lives and social accounts, too. While users may not immediately be in a business mindset when using Facebook or Instagram, tailored content that serves as an introduction can unobtrusively spark interest.
