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Study: Most retailers will boost ad spend on Facebook next year

Retailers facing continued disruptions from the pandemic plan to ramp up their spending on social media next year to reach consumers who are expected to spend a significant amount of time online,’s survey of marketers indicates. While medicine researchers this month offered encouraging results from tests of several possible COVID-19 vaccines, distributing the treatments will take time and it’s not clear how quickly and how many people will return to their former shopping habits of visiting stores. E-commerce is likely to remain a priority for retailers in the near term, especially as the virus continues to spread and reach record levels.

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