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Paid Media Marketing in 2021: 8 Changes Marketers Should Make

Paid media has one job: to lift your brand.

And as digital marketing evolves, so too will your strategy.

So how should you change your paid media strategy in 2021?

Here are eight changes you can incorporate without a second thought.

1. Getting Passing Ads to Convert

Passing ads are a growing sector of the paid media world.

This is evidenced by the recent evolution of Instagram Reels as well as the widespread popularity of sources like TikTok, Instagram stories, and Facebook stories.

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