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Mondelez CFO redirecting travel, real estate funds to marketing

“The first question I ask is ‘Where is the money coming from?'” Zaramella said, declining to offer a figure on how much will be dedicated to advertising, but saying it would be “more than ever.”

As part of the revamp, the company’s travel, consulting and real estate funds will be reallocated to marketing and advertising efforts.

In 2019, the corporation spent $1.21 billion on advertising, a $400 million increase from 2018, it shared in a January annual report. The company in 2018 told investors it planned on increasing marketing spending through 2022, the Journal wrote.

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