Instagram Reels outperform TikTok when it comes to reach and impressions.
That’s according to a test by Creatopy which ran the same 15-second ad on both apps to see which one would perform better across a range of variables including creative and audience engagement.
The two ads ran between September and October both featuring a 15-second product presentation video using the same ad copy.
The daily budget for both was $50 each and total ad spend was around $1000 on each platform.
