Diwali begins this week, and to help users take part in what will be a mostly remote celebration in 2020, Instagram has added some new features designed around the key themes of the event.
First off, Instagram’s adding a new AR effect to help ‘Share Your Light’.
As you can see here, the AR overlay places a “Festive Diya”, inspired by mandalas and festive colors, over your video clip. Users can apply the effect on Reels, in Stories and in regular feed posts, while you can also add the #ShareYourLight hashtag to join in the broader discussion.
